The Lego Company History

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The Lego company was founded by Ole Kirk Christiansen, a carpenter from Billund, Denmark. He began making wooden toys in 1932, but his business was in trouble during the Great Depression. Christiansen changed the name of the company to “Lego,” which is a contraction of the word leg godt (which is “play well” in Danish).

In 1934 Lego introduced plastic bricks for production, and the first sets were marketed. The company also created Dakta, a new division Dakta, that would focus on education products.

In the second decade of the 20th Century, Lego expanded its product range and marketing efforts. In 1971, Lego introduced furniture pieces and dollhouses and in 1974 the first Lego human figures appeared. They later evolved into the minifigure style that is in use to this day. Lego began to create more advanced Lego Technic sets for older children.

Lego introduced the World Cup Lego Building Contest in 1987, inviting youngsters to take part. The event was held in Billund and 38 kids from 17 nations took part. Lego began to develop themes in the same year. These sets were viewed as systems within a system. They included Lego Space, Lego Castle and Lego Town (later renamed Lego City) as well as Lego FabuLand. Lego also went beyond its standard smiley face for the first time in 1988 when it introduced a line of pirate Lego characters that came with many different facial expressions and expressions.

In 1999, Lego shifted the way it licensed its characters from franchises. It began offering Lego versions of famous characters like Spider-Man, Star Wars, Harry Potter, Avatar: The Last Airbender, and many more. The move was met with mixed reactions from critics and fans alike.