Production Features of the Lego Business History

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The company started to expand in to new frontiers of the toy industry. In 1971 LEGO started to target females with the arrival of furnishings and dollhouses; in 1974 it introduced their first human figures, named Minifigures; in addition to 1979 it expanded in space with sets boasting astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of charms elements marketed to young girls. This era also saw the creation of a supervision structure, with Godtfred Kirk Christiansen’s kid Kjeld Kirk Kristiansen enrolling in the bureaucratic staff and working to modernize the company’s manufacturing strategies.

The 1971s also noticed the introduction of a system that allowed customers to select certain bricks they wished to purchase and build their own versions, rather than purchase pre-made kits; this was popular with adults, as well as kids. In the same decade, Profano branched away into middle ages territory with the Castle motif, and in 80 the company added their first educate sets to its selection.

In 1989 Lego announced the click for more Pirate idea, and with it a wide variety of pirate delivers, desert islands and treasure. The organization also broadened its variety of facial expression, adding beards, eye patches and lip stick in addition to the normal two eyes and smile. Some older Lego hobbyists resented these types of changes, choosing the more basic faces of earlier designs.

As Profano expanded right into a huge international corporation, it had to find ways to satisfy the needs of their big name potential buyers like Target, Wal-Mart and Toys ‘R’ Us, which will demanded greater selections and faster shipment times. To maintain with these needs, the company started to reduce total production time for new products by causing more utilization of computerized assembly systems.